Privacy Policy
Last Updated: January 2026
Mr Luck Casino UK ("we," "our," or "us") operates the-meriton.co.uk. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Data: IP address, browser type, device information, and pages visited on our website.
- Cookies: We use cookies to enhance user experience and track website performance.
- Usage Data: Information about how you interact with our content, including click-through rates and time spent on pages.
How We Use Information
We use collected information for the following purposes:
- Analytics and understanding user behaviour to improve our website.
- Affiliate tracking to monitor referrals to partner casinos and calculate commissions.
- Site improvement and optimisation of user experience.
- Responding to enquiries and providing customer support.
- Compliance with legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality.
- Analytics Cookies: Track user behaviour and website performance (Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to partner casinos.
- Marketing Cookies: Personalise content and track advertising effectiveness.
You can manage cookie preferences through your browser settings or by using our cookie consent banner. Opting out of non-essential cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casinos and affiliate partners. We are not responsible for their privacy practices or content. We strongly recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. Third-party websites operate independently and are subject to their own terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
If you wish to exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Analytics data is typically retained for up to 12 months. You may request deletion of your data at any time, subject to legal obligations to retain certain information.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: the-meriton.co.uk
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).